Ayat Shukairy is co-founder of Invesp Consulting, an e-commerce optimization company. Shukairy focuses deeply on website usability and has led over 30 conversion optimization projects for companies including ReMAX, HowStuffWorks, RHDJapan and Discovery. Shukairy's work has helped generate an average 30% improvement in conversion rates for Invesp clients. She is a featured blogger on sites such as Elastic Path, Toilet Paper Entrepreneur, Internet Retailer, Reinvention Marketing and the Invesp blog. Shukairy has spoken at events such as SES and Internet Retailer.