Gabe Zichermann

Gabe Zichermann

Gabe Zichermann is an author, highly rated public speaker, entrepreneur and Chair of the Gamification Summit - His most recent book, Game-Based Marketing has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

Gamification by Design Gamification by Design
by Christopher Cunningham, Gabe Zichermann
August 2011

Gamification Master Class with Gabe Zichermann Gamification Master Class with Gabe Zichermann
by Gabe Zichermann
May 2011
Video: $99.99

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Gabe blogs at:

Gamification has issues, but they aren't the ones everyone focuses on

June 15 2011

Much of the criticism of gamification focuses on definitions and secondary concerns. Gamification expert Gabe Zichermann says attention should be paid to three different issues: over-justification, total cost of ownership, and addiction/compulsion. read more

The purpose of gamification

April 26 2011

Gamification is inspiring debate and raising important questions: play vs. work, intrinsic vs. extrinsic motivation, authenticity vs. contrivance, just to name a few. read more

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Webcast: Gamification Patterns & Pitfalls
January 07, 2011
Gamification is a hot topic, with big brands and startups alike trying to leverage the power of points, badges, levels, challenges and rewards to engage users, generate virality and solve problems. Join Gabe Zichermann, Gamification Expert and Author...

Webcast: Gamification by Design
September 08, 2011
Join Gabe Zichermann, GSummit Chair and author of Gamification by Design and Game-Based Marketing as he discusses some of the main ways that gamification will change your business.

"It will certainly set any reader in good stead with regard to gamification."
--Romi Mahajan, Research Access

"This book brought me to a new, important understanding that is critical for the success of my personal vision. Reading this book was one of those "Aha!" moments were I learned something I didn't know was there and realized it was important to have in my continued success."
--David Bishop, Bishop Universe