Marilyn Craig

Marilyn Craig, the Senior Director of Worldwide Sales & Marketing Planning and Analysis at Logitech, has a wealth of in-depth, real world experience in retail channels and consumer insights, particularly in the use of analytics to drive sales, with over 16 years of experience in both traditional marketing, market research, and business development for some of the most well-known brands in the world, including Logitech, Hewlett-Packard, and Intuit. At Logitech, Marilyn is building a worldwide team to own and manage the advanced analytics, long-term planning, and enabling processes and tools for both the sales and marketing organizations. At Intuit, Marilyn's go-to-market and retail channel strategies for Intuit's Quickbooks' product line resulted in revenue growth from $110 to $140 million. At Hewlett-Packard, Marilyn designed and developed the retail channel information system-the first of its kind in CES, including reporting and analysis capabilities-for its multi-billion printer business. Prior to Logitech, Marilyn was a founding member and Chief Analyst of PatternBuilders, which provides an advanced technology platform suitable for analyzing and forecasting the vast amounts of data available to 21st enterprises. While there, Marilyn helped PatternBuilders' customers in multiple industries use the platform to improve their operations and profitability with advanced analytics. Throughout her career, Marilyn has been at the forefront of the techniques and systems used to capture market data as well as the application of sophisticated analytics to that data to produce actionable information. Marilyn received a Bachelor of Arts degree from the University of Texas at Austin with honors and has an M.B.A. from the University of California at Berkeley.

Retail: Lessons Learned from the First Data-driven Business and Future Directions Retail: Lessons Learned from the First Data-driven Business and Future Directions
by Terence Craig, Marilyn Craig
March 2011
OUT OF PRINT