Laura has spent 15 years as an engineer and designer. Her goal is to help lean startups learn more about their customers so that they can build better products faster.
Her popular design blog, Users Know, teaches product owners exactly what they need to know to do just enough research and design.
She currently offers consulting and training in Lean UX for startups and large companies.
I love it when companies test prototypes. Love love love it. But it makes me incredibly sad when they use prototype testing for the wrong thing. First, let me give you my definition of “prototype testing” here. I often build … read more
As a consultant, I’ve talked to a lot of startups who have “social” products. You could tell that the products were “social” because they had comment sections and sharing icons that let people post to Pinterest or Facebook. Of course, … read more
First, let me say that I love all the emphasis on Customer Development, Early User Research, and Product Market Fit that I’ve been seeing these days. What I don’t love is the massive confusion that often comes along with it. … read more
Are we done with the Mobile First meme, yet? Can we be? Please? Look, don’t get me wrong. I fundamentally agree with a lot of the thoughts behind the annoying catchphrase “mobile first.” For example, I agree that mobile devices … read more
There’s a lot of advice about how to do great user research. I have some pretty strong opinions about it myself. But, as with exercise, the best kind of research is the kind that you actually DO. So, in the … read more
I know, I know. Founders and entrepreneurs are already being told that they need to learn how to code, hire, raise money, and get customers. Screw that. What founders and entrepreneurs should really do is learn how to build a … read more
Webcast: The Three Reasons Users Don't Convert May 08, 2014
In this webcast, Laura Klein author of UX for Lean Startups will explain the three ways your product may be failing to convert visitors into users or users into customers.
Webcast: Live Q&A with Eric Ries and Laura Klein October 18, 2013
In this exclusive Q&A session with Eric Ries, entrepreneur and creator of the Lean Startup methodology and Laura Klein, author of UX for Lean Startups, they will be taking your Lean Startup and entrepreneurial questions live.
"The book is an invaluable resource for demystifying the Lean Process. It's also an excellent guide for mid-career UX designers that want to move to a more iterative process and away from waterfall, and for founders that don't have the money to pay for a user experience designer and would need to have a go at it themselves."
--Patrick Neeman, usabilitycounts.com
"Nowadays, there are no doubts about the role UX plays in getting a great product. Unfortunately, UX is generally associated with costly processes which involve lots of design. In this book, Laura Klein does an excellent job in showing you how to apply several techniques in order to reduce the time and money which is typically spent in this area."
--Luís Abreu, LA.NET [EN]