Benjamin Yoskovitz

Benjamin Yoskovitz

Entrepreneur, author, opportunity-seeker.

  • @byosko

Halifax, Nova Scotia

Areas of Expertise:

  • startups
  • entrepreneurship
  • lean startup
  • analytics
  • operations
  • marketing
  • social media
  • product management
  • consulting
  • speaking
  • writing
Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow on financing. A great deal of Ben's experience and thought leadership around Lean Startup and analytics emerged during this time.

Lean Analytics Lean Analytics
by Alistair Croll, Benjamin Yoskovitz
March 2013
Print: $34.99
Ebook: $29.99

Benjamin blogs at:

A “have-coffee” culture

May 21 2015

Download a free copy of Building an Optimized Business, a curated collection of chapters from the O’Reilly Web Operations and Performance library. This post is an excerpt by J. Paul Reed from DevOps in Practice, one of the selections included … read more

A “have-coffee” culture

May 21 2015

Download a free copy of Building an Optimized Business, a curated collection of chapters from the O’Reilly Web Operations and Performance library. This post is an excerpt by J. Paul Reed from DevOps in Practice, one of the selections included … read more

Cultivating change

May 21 2015

Attend Cultivate July 20 and 21, in Portland, Oregon. Cultivate is our conference looking at the challenges facing modern management and aiming to train a new generation of business leaders who understand the relationship between corporate culture and corporate prosperity. … read more

What today’s fitness technology means for tomorrow’s office

May 21 2015

Contributing Author: Claire Niech Attend O’Reilly’s Solid Conference, June 23–25, in San Francisco. Solid is our conference exploring how the collision of software and hardware is fueling the creation of a software-enhanced, networked physical world. At 5:37 a.m., Nina’s alarm … read more

Cultivating change

May 21 2015

Attend Cultivate July 20 and 21, in Portland, Oregon. Cultivate is our conference looking at the challenges facing modern management and aiming to train a new generation of business leaders who understand the relationship between corporate culture and corporate prosperity. … read more

What today’s fitness technology means for tomorrow’s office

May 21 2015

Contributing Author: Claire Niech Attend O’Reilly’s Solid Conference, June 23–25, in San Francisco. Solid is our conference exploring how the collision of software and hardware is fueling the creation of a software-enhanced, networked physical world. At 5:37 a.m., Nina’s alarm … read more

Toward a damned good information architecture

May 21 2015

Download a free copy of “The New Design Fundamentals” ebook, a curated collection of chapters from our Design library. Note: this post is an excerpt from “Information Architecture,” 4th Edition, by Louis Rosenfeld, Peter Morville, and Jorge Arango, which is … read more

Data science makes an impact on Wall Street

May 21 2015

Having started my career in industry, working on problems in finance, I’ve always appreciated how challenging it is to build consistently profitable systems in this extremely competitive domain. When I served as quant at a hedge fund in the late … read more

Data science makes an impact on Wall Street

May 21 2015

Having started my career in industry, working on problems in finance, I’ve always appreciated how challenging it is to build consistently profitable systems in this extremely competitive domain. When I served as quant at a hedge fund in the late … read more

$34,000,000

April 06 2015

read more

Webcast: Lean Analytics 201: Five Lessons Beyond the Basics
August 06, 2013
In this webcast, authors Ben Yoskovitz and Alistair Croll take you deeper down the Lean Analytics rabbit hole. You'll learn about: using the data you already have to find new ideas to test, how to pick the right experiments, the role of subversiveness...

Webcast: Understanding the Value of Lean Analytics: Using Data to Build a Better Startup Faster
October 25, 2012
The Lean movement has revolutionized how we create products and companies today. It focuses on customer development and tackling the risky parts first. At the core of this is iteration—a cycle of learning and adapting that's driven by data. Lean...

"While most business books leave the reader bemoaning the senseless slaughter of the trees it took to produce the volume, Lean Analytics reveals a refreshing depth and breadth of insight produced through research and experience. It's an exceedingly well organized tome, presented in cogent English."
--Peter Moreira, The Chronicle Herald

"So much of the outcomes you drive will be determined by what you decide to measure. Rather than fumbling to figure it out yourself, invest $15-20 in a book that gives you a giant head start. Happy Reading!"
--Teresa Torres, Product Talk

"Lean Analytics is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth."
--Marc Abraham, As I Learn...

"There were a number of small but important facts scattered throughout the book that elicited a small 'huh' from me as I read. For example, I learned the speed at which a user invites a friend to try a service is an order of magnitude more important than the number of friends he or she invites total, and without taking this speed into consideration the Viral Coefficient is relatively pointless."
--Christopher Millard, http://christopherpmillard.com

"Overall, I'm feeling peace of mind. For all this book has provided me with, I sincerely believe this might be the best book for entrepreneurs in 2013. I think you ought to read this book at least once and probably should have a copy handy for when you change your OMTM as you successfully move along in your startup or new business project."
--Kevin Kauzlaric, kevinkauzlaric.com

"It's a highly recommended read to basically anyone in the tech industry. One thing this book does very well is to describe other models and how the lean analytics approach relates to them (this is required to do in research but unfortunately a rare sight in more mainstream literature)."
--Thomas Hogenhaven, Thomas Hogenhaven: Online Marketing From A Research Perspective

"An invaluable, practical guide for Lean Startup practitioners everywhere."
--Steve Brock, Stevo's Book Reviews

"Alistair and Ben are in the thick of things when it comes to Lean Startup and analytics. They ran a successful accelerator and help lots of startups. If you ignore the numbers, your odds of failure go up exponentially. As entrepreneurs you should do everything in your power to improve your odds. Trusting these guys is a great start."
--Dan Martell

"I bet you'd never imagined that success depends on your ability to fail. Fail faster, fail forward. And the secret to that success is your ability to learn and iterate quickly using data. Qualitative and quantitative. Let Alistair and Ben show you how to get to start-up nirvana smarter!"
--Avinash Kaushik

"Not more numbers, but actionable metrics. In Lean Analytics, Alistair and Ben teach you how to cut through the fog of data and focus on the right key metrics that make the difference between succeeding and failing."
--Ash Maurya

"We live in a day and age where data and analytics can (finally!) be used by anyone and everyone. If you're not leveraging the power of data and analytics to figure out what works and what doesn't, then you're working in the dark. Listen to Alistair and Ben...they're not only the lightswitch to get you out of the dark, but they know how the entire power plant runs. I can't think of two people I would turn to quicker if I had a startup and wanted to leverage the power of data to make my business a success."
--Mitch Joel

"Daniel Patrick Moynihan famously said 'Everyone is entitle to his own opinion, but not to his own facts.' This is never more true than in business. One of the best things about working with Alistair Croll is how he cuts through opinion with facts, turning marketing into learning, and product development into a conversation with customers."
--Tim O'Reilly

"The Lean Startup is a relentless cycle of building, measuring, and learning until you find the right product and market. It's hard work, and requires considerable discipline, whether you're a small startup or an intrapreneur in a traditional company. Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately. No innovator should be without this book. "
--Eric Ries