Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready.
She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward.
Webcast: How to get unstuck: content strategy for the future March 26, 2013
We all want a web that's more flexible, responsive, and ready for new devices. There's only one little flaw: Our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today's world of APIs, read-later...
"I would recommend Content Everywhere to both those new to content management and those who want to review its contemporary status."
--Tom Warren, Technical Communication, Volume 60, Number 3, August 2013