Victor Lombardi

Victor Lombardi

Victor helps organizations design products and build businesses that offer the best possible consumer experience. He does this by combining his liberal arts education and technology industry work into a perspective that is both practical and human.

Victor began his career in IT on the help desk, where he daily witnessed poor design and helped customers overcome it. Progressing to system administrator, he learned how networks, servers, and websites actually work by building them. Transitioning to become an interface designer, he worked for a decade contributing to more than 40 software and Internet products for organizations such as General Electric, Cisco, J.P. Morgan, and the Southern Poverty Law Center.

He's coached teams at Reed Elsevier and Rodale through the entire product development process, and helped turn around a failing media business at Fox Mobile Group through the development of a new web platform and mobile apps.

He's passionate about learning and sharing what he learns: He earned a master's degree in music technology from New York University and a bachelor's degree in journalism from Rutgers University, co-founded the Information Architecture Institute and the Overlap conference, and taught at the Parsons School of Design and the Pratt Institute. He's also written a book, Why We Fail: Real Stories and Practical Lessons from Experience Design Failures.

Finally, Victor walks the walk by developing his own product, Nickel, with the goal of making personal financial planning accessible to everyone.

Victor has helped these organizations: Reed Elsevier, Southern Poverty Law Center, and Rodale.

Why We Fail Why We Fail
by Victor Lombardi
July 2013
Ebook: $22.00

Webcast: Why We Fail: Learning from Experience Design Failures
December 03, 2013
Victor Lombardi, author of Why We Fail, spent the past two years researching websites and consumer electronics that were successfully launched and hailed as great designs, but failed unexpectedly when people used them, such as Google Wave, Pownce, and...

Webcast: Putting Some UX Muscle on Lean Methods
August 16, 2013
Victor Lombardi, author of Why We Fail, spent the past two years researching websites and consumer electronics that were successfully launched and hailed as great designs, but failed unexpectedly when people used them, such as Google Wave, Pownce, and...