Mark has 20 years of digital media experience in a variety of both commercial and academic roles. He founded Morse Media - a new media design studio, in 1997 and spent five years as Director and Lead Developer working to bridge the gap between design agencies and IT firms new to the web. He then moved into academia, completing a Masters of Design and was a Lecturer and Subject Director in Digital Media at Massey University. During his time at Massey he represented the College of Creative Arts on the Massey wide E-learning committee and received several grants to develop an innovative online learning environment that was subsequently adopted by the whole College. As a User Experience Designer and Digital Media Researcher, Mark's interests revolve around the impact new web technology has on the way people communicate, their collaboration in groups and the information they exchange. His interests manifest in a wide variety of projects that cover diverse topics such as search engines, game theory, performance spaces, folksonomies, mapping and models of online consumer trust. He's an active participant in the international web development community and presents his research at conferences.