Bill's background in traditional graphic design, branding, and advertising has given him a uniquely holistic perspective on crafting user-centered product experiences. For more than fifteen years, Bill has been applying fundamental design and communication principles to the emerging field of interaction design. His experience spans financial, medical, and consumer products — past clients include Neat, Comcast, PNC Bank, Pew Charitable Trusts, Roche, and GlaxoSmithKline.
As Bresslergroup's Creative Director, Interaction Design, Bill leads an interaction design (IxD) team to create world-class software, mobile, and integrated touchscreen experiences, often working in tandem with his research, industrial design, and engineering colleagues. Bill also writes and presents on many aspects of his multifaceted field, particularly mobile app design, problem finding, and concept development. Follow him on Twitter at @billhoran.