Rob leads global product marketing and brand for PTC's Technology Platform Group. This includes ThingWorx and its components of foundation, augmented reality, analytics and industrial connectivity. Rob Patterson joined ThingWorx through the acquisition of ColdLight in May of 2015. At ColdLight, Rob led all marketing and strategy efforts for the company from startup to the eventual acquisition by PTC. Prior to ColdLight, Rob held various marketing and technology leadership roles at Revitas, Qlik and Microsoft.