Press Release: March 28, 2006
The "Attention Economy" Explored at the 2006 O'Reilly Emerging Technology Conference
Sebastopol, CA--Geekdom's collective intelligence gathered earlier this month in San Diego, California at the fifth edition of ETech, the O'Reilly Emerging Technology Conference. Just over 1200 technologists, CTOs, scientists, researchers, programmers, hackers, business developers, and other interested parties came together to debate and discuss meaningful new technologies loosely coupled around the theme of the "attention economy"--a new order of tools and services to help us sort through the flood of digital data inundating our lives.
As in past years, ETech explored not just cool "blue-sky" ideas and projects, but tools and technologies destined to have a lasting impact on the computing landscape in the very near future. Just a few of the conference highlights included:
ETech once again brought together a wide range of communities, affording unexpected connections. The ever-stimulating "hallway track" (which this year took the form of geeks camped out in small knots on the swanky Hyatt carpeting just outside the ballroom) was abuzz with inspiration and introductions, abetted by after-hours games, birds of a feather sessions, and late-night parties hosted by Yahoo!, Adobe, Adaptive Path, and Krugle.
Several notable announcements and launches were made at this year's event, including:
Also announced at the conference were the dates for next year's event. ETech will be back at the Manchester Grand Hyatt, San Diego, March 26-29, 2007. The conference will take place in a slightly larger, more centralized space within the hotel next year; however attendance will again be limited. The call for participation is scheduled to open in August; registration will open in December.
ETech's exhibit hall was also its largest ever. Sponsors displaying their wares at this year's event were: IBM, Windows Live, eBay Developers Program, iNetWord, Sxip, Yahoo!, Adobe, Aggregate Knowledge, AOL.com, Attensa, California Fuel Cell Partnership, Foldera.com, Google, Intuit, Laszlo, Mapquest, ROOT, RSSBus, Salesforce.com, sms.ac, TechSmith, Thinkfree Office, Tibco, and Zimbra.
As program chair Rael Dornfest summarized, "Just how it is we're going to be able to cope with information overload, build applications and services to hone our attention, and systems to route more signal and divert more noise is still up in the air. We gave the subject a good start and I look forward to hearing how it has manifested itself in what you're working on in the coming year."
The O'Reilly Emerging Technology Conference features a range of technologies that are growing just below the horizon of commercial viability, placing a spotlight on the projects, people, and business models likely to become very important to the future of internet computing. From peer-to-peer networks, person-to-person mobile messaging, web services, and weblogs to big screen digital media, small screen mobile gaming, hardware hacking, and content remixing, ETech pries open the transformative new technologies destined show up in the products and services we'll take for granted in the not-too-distant future.
- Complete details on ETech 2006 sessions, speakers, and activities
- Articles and blogs, photos (available for use with attribution), and podcasts from this year's ETech
- Speaker presentation slides
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