Press Room

Press Release: April 4, 2007

Web 2.0 Expo Launch Pad to Feature Six New Companies and Products

O’Reilly AlphaTech Ventures and StartUp Capital to Sponsor the Program

SAN FRANCISCO -- O'Reilly Media, Inc. and CMP Technology, co-producers of the annual Web 2.0 Expo, today announced the participants for the Launch Pad program at Web 2.0 Expo (www.web2expo.com). The Launch Pad program takes place during Web 2.0 Expo at Moscone West in San Francisco April 15-18 and provides a unique public forum for unveiling innovative new companies and new products from established companies.

Launch Pad participants were chosen by a committee of notable figures from the Web 2.0 industry. Participants will present their new company or product to the cutting edge audience on the main stage at Web 2.0 Expo April 16 and April 17. Launch Pad companies include WebEx and TellMe, who will unveil new products into the internet space, and Humanix, Spock, Swivel, and Vidoop who will be launching their companies. The Launch Pad is sponsored by O’Reilly AlphaTech Ventures and StartUp Capital.

"The Launch Pad is a unique opportunity to showcase new companies and innovative products for the first time in front of one of the most influential audiences in web community," said Jennifer Pahlka, Web 2.0 Expo Co-Chair. "The participants we selected this year cover a wide range of markets, which represents the diversity that is Web 2.0."

Web 2.0 Expo is designed to be the major annual gathering of technical, design, marketing, and business professionals who are building the next generation web. This event is comprised of three major components: a five-track educational conference, including both traditional seminar formats and elements of peer-to-peer learning; a major tradeshow showcasing the sellers of tools, technologies, services and infrastructure; and networking and other events targeted at internet entrepreneurs, venture capitalists, and business development executives. Additional information on Web 2.0 Expo conference content, registration information, and promotional opportunities is available at www.web2expo.com.

About CMP Technology (www.cmp.com)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit oreilly.com.

O’Reilly is a registered trademark of O’Reilly Media, Inc. Other products mentioned may be trademarks of their respective companies.

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