Press Release: April 2, 2008
Adobe Photoshop Lightroom Adventure 2008 Reality Check: Photographers Gather in Tasmania--Get a Front Row Seat Acclaimed photographer and bestselling author Mikkel Aaland's bold passion for testing new digital photography software in creative ways is what hes best known for. As many folks know, Aaland journeyed to Iceland a few years back where he and a tireless crew of pro shooters tested the beta version of Adobe Photoshop Lightroom 1.0 during the long midsummer days suffused in the most dramatic light on the planet.
Announced today by Adobe, the new Photoshop Lightroom 2.0 beta is ready for its next adventure. Lightroom is the professional photographer's essential toolbox, providing one application for managing, adjusting, and presenting large volumes of digital photographs. Lightroom 2.0 beta now features enhancements such as dual-monitor support, localized dodge and burn correction, and will be the first Adobe application to support 64-bit for OS X 10.5 Intel Macs and Vista 64-bit operating systems.
Equally exciting, the release of Lightroom 2.0 beta has inspired another amazing journey. So where's this next adventure? Tasmania.
"Photographers from all the great nations of the world are quite literally going to the end of the world to road test the latest version of Adobe imaging products, specifically Adobe Photoshop Lightroom 2.0 beta," said Aaland, who lives in San Francisco.
Located 150 miles southeast of Australia, the state of Tasmania--known also as the "Island of Inspiration"--boasts uniquely varied, unspoiled landscapes, and remarkable wildlife. In fact, it's the only natural home to the earth's largest, and some say the crankiest carnivorous marsupial, the Tasmanian devil.
And, starting today, star photographers from across North America, Germany, Great Britain, and Australia--including O'Reilly authors Mikkel Aaland, Katrin Eismann, and Peter Krogh--will train their digital cameras on beautiful Tasmanian island vistas bathed in soft autumn light to road test Photoshop Lightroom 2.0 beta. Popular tech journalist Leo Laporte has also joined the photographers in Tasmania to report on their progress and experiences.
Anyone with Internet access can find out what's happening in Tasmania by going to digitalmedia.oreilly.com/adventure. That's where the photography team will be blogging daily about their experiences, posting their images, and discussing what worked and what didn't. Everyone is encouraged to participate by offering their comments as the Tasmanian journey unfolds. There, visitors can also find a link for entering a sweepstakes to win a free trip to Tasmania courtesy of Qantas and Tourism Tasmania.
From April 2 to 14, trip organizer Aaland and his crew of pro shooters aim to test Adobe's digital imaging workflow solution under a wide variety of conditions in unfamiliar territory. Plans call for shooting by day and using Adobe Lightroom 2.0 beta to import, select, develop, and showcase their large volume of digital images each night.
"Lightroom Adventure Tasmania is a celebration of learning through collaboration," said Aaland. "I've worked with a network of amazing photographers through the years, and The adventure is also a true collaboration between artists and Adobe. They're supporting our in-the-field testing of Lightroom, and will use our feedback will help make Lightroom an even better tool for photographers."
"With its open community-based approach, Lightroom 1.0 challenged the way photography software should be developed and Mikkels Lightroom Adventure: Iceland captured the spirit of collaboration between Adobe and the photographic community, said Kevin Connor, senior director of product management for Digital Imaging Professional Products at Adobe. As we introduce Lightroom 2.0 beta, Mikkel is putting the software through its paces in another visually rich destination with a new group of photographers. Were looking forward to having our latest workflow improvements put to the test, and especially to seeing how our new local correction tools can be used to enhance the images captured on this adventure."
Following the first Lightroom Adventure, Aaland shared the lessons learned in Iceland in his groundbreaking, richly illustrated, collectible title, Photoshop Lightroom Adventure (O'Reilly, $39.99). Upon returning from Tasmania, Aaland plans to chronicle his journey and provide a complete tutorial of Lightroom 2.0 in an updated edition of the book, "Photoshop Lightroom 2 Adventure," which is scheduled for Oct. 2008 publication. Augmented by photos and case studies from the road test, this new edition will let everyone see, enjoy, and learn from the fieldwork in Tasmania.
Photographers joining Aaland in Tasmania for the Lightroom Adventure are:
From Adobe North America
Frederick V. Johnson
From Adobe Australia
Photo Team from Germany
Photo Team From Great Britain
Photo Team From Japan
Special Media Guest
Sponsors for Lightroom Adventure Tasmania are Adobe, Tourism Tasmania, Qantas, Lowepro, Epson, Digital Railroad, O'Reilly, Hoodman, Lensbabies, and Sanyo.
"We are looking forward to welcoming the entire Adobe Adventure team to Tasmania Im sure they will be excited and inspired by what they discover here."
--Felicia Mariani, chief executive officer for Tourism Tasmania
"We are delighted to work with such excellent partners as Adobe and Tourism Tasmania to help promote travel to Tasmania, one of Australias unique destinations."
--Melissa Rose, Director of Marketing for Qantas Airways
"Like our partners in technology and publishing, Lowepro is committed to the photographic exploration of the world and its inhabitants. Our innovative carrying solutions help professional photographers and enthusiasts transport their gear safely to and from shooting locations all over the globe. Were thrilled to be a part of Adobe Photoshop Lightroom Adventure: Destination Tasmania. By outfitting this team with rugged and professional camera bags and accessories, we continue our 40-plus year tradition of supporting the art and inspiration of photography."
--Nicole Mummenhoff, senior vice president for global branding at Lowepro
"By integrating Adobe Lightroom and Digital Railroad into our users workflow, we greatly reduce the time from shutter click to sale. Digital Railroad also provides a great showcase for our photographers through Marketplace, which gives their amazing imagery even greater exposure to a whole new world of buyers."
--Maris Berzins, President of Digital Railroad
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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