March 27, 2008
Graphing Social Patterns Conference Debuts on East Coast: Social Networks Explored for Business and Tech Users
Sebastopol, CA--Following its tremendous success in California the past
year, the O'Reilly Graphing Social Patterns (GSP) conference debuts on the
East coast this summer. GSP East occurs June 9 through 11 at the Hyatt
Regency Crystal City in Washington, D.C. Registration has opened for this
two-tracked conference covering business, marketing, and advertising
opportunities around popular social networks, as well as the technology
and applications for the new platforms.
Program chair Dave McClure says, "If you're a business leader, social
networks appear to be the most remarkable viral method for acquiring new
users quickly. The breakout growth of a number of Facebook apps in the
past year, several that topped a million installs in just a few weeks or
sometimes days, demonstrated that integrating social network connection
data into traditional software applications enables astonishing levels and
rates of customer acquisition."
Describing GSP East's allure for developers, McClure continues, "If you're
a web developer, these are most certainly the best of times. With the
groundbreaking launch of Facebook Platform last year, and the subsequent
emergence of multiple new open social platforms this year, including
MySpace, Bebo, and LinkedIn, we are experiencing a Geek Renaissance the
likes of which the software community has never before seen. This moment
offers amazing platform innovation opportunities. In less than a month an
independent developer can create and launch an app that acquires a million
GSP East tutorials, sessions, and keynotes exploring social networks from
a business and marketing perspective include:
- "Overview of MySpace and Facebook Platforms"
- "Distributed Communication: Widgets and Feeds"
- "Social Advertising and App-vertising"
- "Social Networks for Mobile Devices"
- "Privacy Management for Social Networks"
- "The Zen of Poke: Social Network Ethics and Etiquette"
The sessions dedicated to app development and technical strategy include:
- "Overview of the Google Social Graph API"
- "Social App Development: Elements of Style"
- "Intro to OpenSocial Apps and Containers"
- "Viral Strategy and Engineering the Viral Loop"
- "Driving Fanatic User Engagement and Retention"
- "Business Models, Ad Networks, and Monetization"
Lance Tokuda of RockYou, Justin Smith of Watercolor, Nick O'Neill of
Social Times, and Dave McClure have joined the roster of featured
For complete conference information, visit:
Early registration ends April 21. To register now, visit:
If you'd like to stay up to date on information relating to GSP East, sign
up for the conference newsletter (login required):
If you have ideas about areas you'd like to see included at the
conference, send a note to:
To read articles and blogs about GSP East 2008, visit:
For information on exhibition and sponsorship opportunities at GSP East,
contact Yvonne Romaine at 707-827-7198 or:
If you would like to discuss forming a media or promotional partnership
with O'Reilly for an upcoming event, contact Avila Reese at 707-827-7116
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