Press Release


Print. Print

Email. Email press release link

July 7, 2009

The New Community Rules--New from O'Reilly: Marketing on the Social Web

Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them?

With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world.

"The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities."

"The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do."

The New Community Rules will help you:

  • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
  • Learn the art of conversation marketing, and how social media thrives on honesty and transparency
  • Manage and enhance your online reputation through the social web
  • Tap into the increasingly influential video and podcasting market
  • Discover which tactics work--and which don't

Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services.

For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information.

Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.

Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817

The New Community Rules
Tamar Weinberg
ISBN: 9780596156817, 240 pages,
Book Price: $24.99 USD, £18.99 GBP
order@oreilly.com
1-800-998-9938
1-707-827-7000


About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

Return to: O'Reilly Press Room

Recent Press Releases


2/26/14 Solid Heralds the Merging of the Physical and Virtual Worlds
2/4/14 O'Reilly Media & Safari Books Online Donate Over $100 Million in Technology Education Resources to US K-12 Schools
12/3/13 Windows 8.1: The Missing Manual--New from O'Reilly Media
11/20/13 iPad: The Missing Manual, 6th Edition--New from O'Reilly
11/7/13 Designing for Behavior Change--New from O'Reilly

Press Release Archive »

Resources

Press Contacts

Corporate

Sara Winge
800/998-9938 x7109

Media Relations - North America

Sara Peyton
800/998-9938 x7118

Media Relations - Germany

Corina Pahrmann
+49-221-973160-22

Media Relations - Japan

Kenji Watari
+81-3-3356-5227

Media Relations - United Kingdom

Helen Coding
+44 (0)1252-721284

Media Relations - Conferences

Maureen Jennings
800/998-9938 x7083