Not All Data Is Created Equal

Balancing Risk and Reward in a Data-Driven Economy

Not All Data Is Created Equal

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Though data is increasingly seen as a source of power and wealth, very few organizations today realize what they have. Companies collect an astonishing volume and variety of data, but most of them lack the skills and experience needed to identify and gauge the value of these assets. And so they tend to give all of their data equal weight.

In this O’Reilly report, Greg Fell and Mike Barlow examine the risks and financial costs organizations face when they treat all data equally. Through interviews with several industry experts, you’ll get advice for determining the value of the data you collect, depending on who in your company is using it, how and where it’s being used, and when and why they’re using it.

Pick up a copy of this report to learn the "5Ws and 1H" of data usage, the C-I-A (confidentiality, integrity, and availability) approach for managing data risk, seven core strategies for monetizing data, and a method for mapping the risk/reward tradeoffs of your data.

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Mike Barlow

Mike Barlow is an award-winning journalist, author and communications strategy consultant. Since launching his own firm, Cumulus Partners, he has represented major organizations in numerous industries.

Mike is coauthor of The Executive's Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (Wiley, 2007).

He is also the writer of many articles, reports, and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social networking, cloud computing, and big data analytics.

Over the course of a long career, Mike was a reporter and editor at several respected suburban daily newspapers, including The Journal News and the Stamford Advocate. His feature stories and columns appeared regularly in The Los Angeles Times, Chicago Tribune, Miami Herald, Newsday and other major U.S. dailies.

Gregory Fell

Greg Fell is a general partner in The Investors Collaborative, a Boston-based venture capital group. He is the former chief strategy officer at Crisply, an enterprise SaaS company that pioneered the algorithmic quantification of work. Previously, he served as vice president and chief information officer of Terex Corp., a global manufacturer of industrial equipment.

Before joining Terex, Fell spent nearly 20 years with Ford Motor Company. He started as a developer, and worked his way through a variety of management roles supporting the global Engineering and Manufacturing functions of the company. He has domain expertise on CAD/CAM/CAE systems, lean manufacturing, and control systems.

Fell is a graduate of Michigan State University, and spent several years on staff in the College of Engineering as a Senior Research Programmer and Instructor.

Fell is active in the CIO community. He is the former Chairman of the Fairfield Westchester Society of Information Managers, a former Board Member with Junior Achievement, and has mentored high school students through the First Tee Program.

His book, Decoding the IT Value Problem (Wiley, 2013), is used widely by CIOs to calculate the economic value of IT projects.