December 2008
Intermediate
1h 49m
English
on-demand course
Everything 2.0: Redesign your Business Through Foresight and Brand Innovation
with Alexander Manu
Overview
How can individuals and organizations cope with the
challenges of our time? By deepening their understanding of human
needs and reframing them as what they truly are: desire, wants, and
visions of a better self. Provocative author, speaker and
leader in the emerging field of strategic foresight, Alexander Manu
explains what motivates people and how desire is the driving force
to true innovation. Drawing on the principles of the Web 2.0
phenomenon—the empowerment to create, manage and distribute
content—this video explores consumers' desire for openness,
transparency, and collaboration, and how tapping into this desire
can lead to business innovation. Whether you are in the role
of strategic product developer, or you are tasked with solving a
global problem, this video will leave you with a new frame of
reference for positioning your company’s future.
Featuring three of Alexander Manu's breathtaking visual essays,
Everything 2.0explores:
What do organizations need in order to innovate at 2.0 speed and for 2.0 behavior
How Web 2.0 behavior will redefine your customers'
experiences and expectations
How to create culture, not products
How to recognize, understand, and map what motivates the choices people make
How the desire to reveal ourselves leads to successful innovation
In Manu’s view, the new challenge for organizations is not in
determining how to fit
2.0 to businessbut in determininghow to fit
business to life 2.0.
This is a streaming video. After making your purchase online,
you can log into your Peachpit account page to view the
video--anytime, anywhere with Internet access. Running time:
1 hour, 49 minutes, 13 seconds.
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