August 2016
Intermediate
21m
English
Closed Captioning available in German, English, Spanish, French, Japanese, Korean, Portuguese (Portugal, Brazil), Chinese (Simplified), Chinese (Traditional)
Overview
Content is king in SEO, but keeping content fresh and exciting for site visitors – and readily searchable by the search engines – is challenging because continually generating new content is both costly and time-consuming. Is there an alternative? In this video, content marketing maven Laura Busche introduces content repurposing as a method for staying ahead of the “we-need-more-content-now” machine. Along the way, you’ll learn what content re-purposing is and why it’s important; become aware of some legal cautions to consider when setting up a content repurposing effort; and get a close look at seven specific ways to repurpose your content.
- Discover what content repurposing means, why you should do it, and how you can do it
- Learn to transform a blog post to an infographic and an infographic to a video
- See how you can turn a video into a blog post or a set of social media graphics
- Explore ways to change Ebooks into social graphics and blog posts into GIFs or presentations
- Understand the intellectual property, licensing, and contract concerns inherent in repurposing
Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.
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