July 2011
Intermediate
13h 47m
English
on-demand course
Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari: Driving Search Traffic to Your Company’s
with Mike Moran
Overview
In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to
Identify and leverage new search engine marketing opportunities arising from social media
Align search engine marketing with your company's evolving strategic and tactical goals
Implement programs that drive sustainable improvements—not counterproductive quick fixes
Systematically optimize your existing Web site search programs
Manage the unique marketing challenges associated with large sites
Create monthly scorecards and use them to drive improvement
Provide effective guidance to content developers and designers in language they'll understand
Automate checking and reporting for every page on your site
Choose effective target keywords, optimize your content, and attract links
Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
Measure site-wide success rates across multiple systems and technologies
Hire the right SEO consultant—and avoid the wrong ones
Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessonswill help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
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