Video description
Companies today routinely use behavioral metrics for tactical and strategic decision-making at scale. Effective use of sentiment survey data—information about users' attitudes, values, and beliefs—is more challenging. Judd Antin shares tested best practices and examples of how to make sentiment data useful for every stage of product design and evaluation.
Table of contents
Product information
- Title: UX research at Airbnb: Making sentiment surveys practical
- Author(s):
- Release date: May 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 0636920457954
You might also like
book
Researching UX: User Research
How well do you really know your users? With properly conducted user research, you can discover …
book
UX Research
One key responsibility of product designers and UX practitioners is to conduct formal and informal research …
video
UX Strategy
User experience strategy entails a blend of business strategy and UX design, but until now, there …
book
Practical User Research: Everything You Need to Know to Integrate User Research to Your Product Development
Explore how User Research has been influenced over the years by a range of disciplines, such …