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Meet the Expert: Kate Strachnyi on Building a Data Brand

Published by O'Reilly Media, Inc.

Intermediate content levelIntermediate

Build your personal brand in data science

Everyone has a personal brand, whether you’re aware of it or not. Your personal brand can help you stand out from your competitors and colleagues, attract opportunities, and otherwise benefit your career. So it’s important to take control of your brand and shape it into how you’d like to be perceived.

Join us for this edition of Meet the Expert with Kate Strachnyi to dive into the fundamentals of building your data science brand. You’ll learn the importance of building a brand in data science, how to get started, the power of authenticity on social media, and more. Building your personal brand is a journey, and there are several paths that you can take. (You can always start small and grow your brand over time.) The journey doesn’t have to be difficult, but it will likely take you outside of your comfort zone. This session will help you set off in the right direction.

O'Reilly Meet the Expert explores emerging business and technology topics and ideas through a series of one-hour interactive events. You’ll engage in a live conversation with experts, sharing your questions and ideas while hearing their unique perspectives, insights, fears, and predictions.

What you’ll learn and how you can apply it

  • Understand the importance of building a brand in data science
  • Learn a recipe for success on social media
  • Discover how to build your presence, starting from where
  • Understand the power of authenticity and consistency

This live event is for you because...

  • You want to learn the fundamentals of building a data science brand.
  • You want to start building your brand and need to learn the best practices.

Prerequisites

  • Come with your questions for Kate Strachnyi
  • Have a pen and paper handy to capture notes, insights, and inspiration

Recommended follow-up:

Schedule

The time frames are only estimates and may vary according to how the class is progressing.

Tuesday, October 26, 2021, at 9:00am PT / 12:00pm ET

  • Introduction and presentation (15 minutes)
  • Interactive discussion and Q&A (45 minutes)

Your Guest

Kate Strachnyi

Kate Strachnyi is the founder of DATAcated, providing brand amplification for data companies. Kate has delivered several courses and presentations on data storytelling, dashboard techniques, and visual best practices. She was on the DataIQ100 USA list for 2022 and was appointed a LinkedIn “top voice of data science & analytics” in 2018 and 2019. Kate is a LinkedIn Learning instructor, hosts the DATAcated Conference (which gathers thousands of data professionals) and the DATAcated On Air podcast, and is also the founder of the DATAcated Circle, a community for ALL data professionals to engage in discussions. The Circle is also a hub to receive training and educational resources on data visualization best practices. She’s the mother of two girls and enjoys running ultramarathons and obstacle course races.

Skill covered

Branding