How to write a sound hypothesis when conducting user research

Cindy Alvarez outlines the components of a hypothesis and shares examples of successful and unsuccessful hypotheses.

By Cindy Alvarez
May 18, 2017
Make an educated guess. Make an educated guess. (source: Quinn Dombrowski on Flickr)

This is an excerpt from Cindy Alvarez’s Learning Path: User Research Skills for Product Teams. Visit Safari to view the complete Learning Path.


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Post topics: Design