Mapping Big Data

A Data-Driven Market Report

Mapping Big Data

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To discover the shape and structure of the big data market, the San Francisco-based startup Relato took a unique approach to market research and created the first fully data-driven market report. Company CEO Russell Jurney and his team collected and analyzed raw data from a variety of sources to reveal a boatload of business insights about the big data space. This exceptional report is now available for free download.

Using data analytic techniques such as social network analysis (SNA), Relato exposed the vast and complex partnership network that exists among tens of thousands of unique big data vendors. The dataset Relato collected is centered around Cloudera, Hortonworks, and MapR, the major platform vendors of Hadoop, the primary force behind this market.

From this snowball sample, a 2-hop network, the Relato team was able to answer several questions, including:

  • Who are the major players in the big data market?
  • Which is the leading Hadoop vendor?
  • What sectors are included in this market and how do they relate?
  • Which among the thousands of partnerships are most important?
  • Who’s doing business with whom?

Metrics used in this report are also visible in Relato’s interactive web application, via a link in the report, which walks you through the insights step-by-step.

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Russell Jurney

My name is Russell Jurney. I am principal consultant at Data Syndrome, a product analytics consultancy dedicated to advancing the adoption of the development methodology Agile Data Science, as outlined in the book Agile Data Science 2.0. I’ve worked as a data scientist building data products for over a decade, starting in interactive web visualization and then segwaying towards data products, machine learning and artificial intelligence at companies such as Ning, LinkedIn and Hortonworks. I am a self taught visualization software engineer, data engineer, data scientist, writer and most recently, I’m becoming a teacher. In addition to applied work building analytics products, Data Syndrome offers live and video training courses.