January 2008
Intermediate to advanced
4 pages
11m
English
Overview
When McDonald's opened its first restaurant in China in 1990— an outlet in Shenzhen, a city that borders Hong Kong—the company knew it was taking a giant step in its global strategy. It also knew that as one of the icons of Western culture, it would have to make some adjustments in its approaches—including its approach to employee and leader development—to succeed in its operations in the vastly different culture of China.
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