March 2023
Intermediate to advanced
9 pages
29m
English
article
The Quiet Corner of Web3 That Means Business
by Mary Lacity, Erran Carmel, Amber Grace Young, Tamara Roth
Overview
While not every organization will need to build a brand in the metaverse or transact with cryptocurrencies, all organizations manage credentials as issuers, holders, and verifiers. That’s why the one piece of Web3 technology that managers should begin looking at is decentralized credentialling systems based on blockchain. While it’s still early days for this application area, pilot projects are showing promise, in addition to highlighting issues that must be addressed.
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