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When Generative AI Meets Product Development
article

When Generative AI Meets Product Development

by Tucker J. Marion, Mahdi Srour, Frank Piller
July 2024
Beginner to intermediate
4 pages
11m
English
MIT Sloan Management Review

Overview

Pioneering companies are turning to image- and text-generation tools to improve their innovation processes. Generative AI is enabling them to enhance creativity, gather customer insights, and create natural language interfaces for expert applications as part of their product development processes. This article explores three ways companies are using and developing generative AI, including improving design workflows, gaining customer insights, and using LLMs to create user-friendly interfaces.

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Publisher Resources

ISBN: 53863MIT66103