November 2024
Intermediate to advanced
6 pages
13m
English
article
How Ukrainian Companies Are Transforming Wartime Challenges Into Lifelines
by Maxim Sytch, Christopher I. Rider
Overview
The examples of four innovative Ukrainian companies highlight the pivotal role businesses can fill during a national crisis, when corporate social responsibility transforms from an option into a vital survival strategy. Companies like BetterMe and Monobank stepped up to address societal needs once Russia began its war with Ukraine, demonstrating how adversity can foster meaningful innovations that help countries and their citizens.
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