March 2025
Beginner to intermediate
7 pages
16m
English
article
AI Ethics Strategy Lessons From H&M Group
by Martin Kornberger, Elmira van den Broek, Stephan Leixnering
Overview
You can’t approach AI ethics with only formal procedures, say leaders at global retailer H&M Group. So to help build its collective moral compass, the company has built a culture of AI ethics based on experimentation. Its AI ethics training emphasizes concrete business examples and principles that teach people what to ask. H&M Group’s example shows that organizations can practice AI ethics and become better at it despite not knowing what “best” looks like.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.