book

Multimedia: Making It Work, Ninth Edition, 9th Edition

Name: Multimedia: Making It Work, Ninth Edition, 9th Edition
Author: Tay Vaughan
ISBN: 9780071832892

by Tay Vaughan

May 2014

Beginner

480 pages

17h 16m

English

McGraw-Hill

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Cover
Title Page
Copyright Page
About the Author
About the Technical Editor
About this Book
Important Multimedia SkillsEffective Learning Tools
Contents
Acknowledgments
Introduction
1. What Is Multimedia?
DefinitionsWhere to Use MultimediaMultimedia in BusinessMultimedia in SchoolsMultimedia at HomeMultimedia in Public PlacesVirtual RealityDelivering MultimediaCD-ROM, DVD, Flash DrivesThe Broadband Internet
2. Text
The Power of MeaningThe Power and Irregularity of EnglishAbout Fonts and FacesCasesSerif vs. Sans SerifUsing Text in MultimediaDesigning with TextFields for ReadingHTML DocumentsComputers and TextThe Font Wars Are OverCharacter Sets and AlphabetsMapping Text Across PlatformsLanguages in the World of ComputersFont Editing and Design ToolsFontographerMaking Pretty TextHypermedia and HypertextThe Power of HypertextUsing HypertextSearching for WordsHypermedia StructuresHypertext Tools

3. Images
Before You Start to CreatePlan Your ApproachOrganize Your ToolsConfigure Your Computer WorkspaceMaking Still ImagesBitmapsVector DrawingVector-Drawn Objects vs. Bitmaps3-D Drawing and RenderingColorUnderstanding Natural Light and ColorComputerized ColorColor PalettesImage File FormatsImage File Compression
4. Sound
The Power of SoundDigital AudioMaking Digital Audio FilesEditing Digital RecordingsMIDI AudioMIDI vs. Digital AudioMultimedia System SoundsAudio File FormatsVaughan’s Law of Multimedia MinimumsAdding Sound to Your Multimedia ProjectSpace ConsiderationsAudio RecordingKeeping Track of Your SoundsAudio CDsSound for Your Mobile PhoneSound for the InternetTesting and EvaluationCopyright Issues
5. Animation
The Power of MotionPrinciples of AnimationAnimation by ComputerAnimation TechniquesAnimation File FormatsMotion with SVG in HTML5Making Animations That WorkA Rolling BallA Bouncing BallCreating an Animated Scene
6. Video
Using VideoHow Video Works and Is DisplayedAnalog VideoDigital VideoDisplaysDigital Video ContainersCodecsVideo Format ConvertersObtaining Video ClipsShooting and Editing VideoCamcordersSmartphones and TabletsStoryboardingLightingChroma KeysCompositionTitles and TextNonlinear Editing (NLE)
7. Making Multimedia
The Stages of a Multimedia ProjectWhat You Need: The IntangiblesCreativityOrganizationCommunicationWhat You Need: Multimedia SkillsThe TeamThe Sum of PartsWhat You Need: HardwareWindows vs. MacintoshConnectionsMemory and Storage DevicesInput DevicesOutput DevicesWhat You Need: SoftwareText Editing and Word Processing ToolsOCR SoftwarePainting and Drawing Tools3-D Modeling and Animation ToolsImage-Editing ToolsSound-Editing ToolsAnimation, Video, and Digital Movie ToolsHelpful AccessoriesWhat You Need: Authoring SystemsHelpful Ways to Get StartedMaking Instant MultimediaTypes of Authoring ToolsObjectsChoosing an Authoring Tool
8. Planning and Costing
The Process of Making MultimediaIdea AnalysisPretestingTask PlanningPrototype DevelopmentAlpha DevelopmentBeta DevelopmentDeliverySchedulingEstimatingBilling RatesRFPs and Bid ProposalsThe Cover and PackageTable of ContentsNeeds Analysis and DescriptionTarget AudienceCreative StrategyProject ImplementationBudget
9. Designing and Producing
DesigningDesigning the StructureDesigning the User InterfaceProducingStarting UpWorking with ClientsTrackingCopyrightsHazards and Annoyances
10. Content and Talent
Acquiring ContentUsing Content Created by OthersOwnership of Content Created for a ProjectAcquiring TalentLocating the Professionals You NeedWorking with Union ContractsAcquiring Releases
11. The Internet and Multimedia
Internet HistoryInternetworkingMultimedia on the WebDeveloping for the WebText for the WebImages for the WebSound for the WebAnimation for the WebVideo for the Web
12. Mobile Multimedia
Digital Revolution WorldwideMobile HardwareConnections3G vs. 4GMobile Operating SystemsCase Study: A Simple Stock Control App
13. Delivering
TestingAlpha TestingBeta TestingPolishing to GoldPreparing for DeliveryFile ArchivesDelivering on CD-ROMCompact Disc TechnologyCompact Disc StandardsDelivering on DVDDVD StandardsWrapping It UpDelivering on the World Wide WebDelivering Through an App Store
Glossary
Index

Overview

The Most Complete, Up-to-Date Multimedia Guide

Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teaching you the fundamental concepts and required skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills.

Learn how to:

Master the essential elements of multimedia, including text, images, sound, animation, and video
Incorporate bitmap, vector, and 3-D images
Record and edit digital audio and use MIDI
Create computer-generated animations
Shoot and edit digital video
Select the best hardware, software, and authoring tools for your project
Determine the scope and cost of a multimedia project n Design, produce, and test your project
Acquire the best content and talent for your budget
Design dynamic Web content
Create apps for mobile devices, including tablets, readers, and smartphones
Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD

Each chapter includes:

Learning objectives
Full-color illustrations and screenshots
Helpful notes, tips, and warnings
Chapter summaries and key term lists
End-of-chapter quizzes and lab projects

This book is intended for students enrolled in an instructor-led course and does not provide correct answers for the end-of-chapter quizzes or access to the instructor's resource materials. If you are an instructor, please contact your McGraw-Hill Education sales representative for details.

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