Following Effective Trends in Sector Investing

This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.

Use sector ETFs to profit in any market—bull, bear, or mixed!

There are now so many sectors available to you as an investor, and the market has been sliced and diced to give you more choice and opportunity than ever before. Today’s technology has given us the tools we need to do the proper research and watch trends develop in real time. Check under the broad market umbrella, and you’ll find literally thousands of subsectors with trends (and minds) of their own.