December 2013
Beginner to intermediate
336 pages
8h 44m
English
Overview
My LinkedIn®
Step-by-step
instructions with callouts to photos that show you exactly what to do
Help
when you run into problems or limitations with LinkedIn
Tips and Notes
to help you take full advantage of LinkedIn
Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:
• Leverage the vast LinkedIn network, with hundreds of millions of members worldwide
• Create your LinkedIn account, explore the LinkedIn site, and get started fast
• Define your goals and create a profile that helps you achieve them
• Enhance your profile with multimedia content including images, audio, video, and documents
• Connect with people you know—and people you need to know
• Make the most of LinkedIn Messages, InMail™, and Introductions
• Systematically build your professional brand
• Find new jobs, consulting opportunities, and clients
• Optimize and streamline the way you manage contacts
• Request, provide, manage, and revise professional recommendations
• Use endorsements to demonstrate your expertise
• Customize your LinkedIn home page to view the content that’s most relevant to you
• Use LinkedIn Groups for networking, research, and marketing
• Extend the power of LinkedIn with external tools
• Access LinkedIn from mobile devices
• Use LinkedIn to recruit the world’s best talent
• Decide whether to upgrade to a LinkedIn premium account
• Promote your firm with an outstanding LinkedIn Company Page
• Drive maximum value from LinkedIn Ads and Sponsored Updates
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