January 2014
Intermediate to advanced
12 pages
23m
English
Overview
This new business analytics case study challenges readers to help a company's sustainability coordinator choose her first high-profile project, based on both qualitative and quantitative inputs, including alignment with the company's mission. Readers will consider three alternatives with significantly different financial and timing implications and decision-making criteria. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend optimal actions. Author: Robert P. Sroufe and Marie Fechik-Kirk, Duquesne University.
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