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Shifting the Marketing Mindset
book

Shifting the Marketing Mindset

by Clara Millard Dereudre
August 2024
Beginner
138 pages
3h 50m
English
Routledge

Overview

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

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Publisher Resources

ISBN: 9781040096765