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Market Entry Strategies, 3rd Edition

Name: Market Entry Strategies, 3rd Edition
Author: Mario Glowik
ISBN: 9783110653137

by Mario Glowik

September 2020

Intermediate to advanced

179 pages

10h 8m

English

De Gruyter Oldenbourg

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Introduction
1 How to Combine Theory and Business Practice?
1.1 About Theory1.2 Qualitative, Quantitative, and Mixed Research Methods1.3 Case Study AnalysisChapter review questions
2 Internationalization Theories
2.1 The International Product Life-Cycle Theory2.1.1 Market Entry According to the Product Life-Cycle Phase2.1.2 Review of Vernon’s ModelChapter review questions2.2 Location Theories2.2.1 Historical Foundations2.2.2 Location Factors2.2.3 The Diamond Model2.2.4 Review of the Location Concepts2.3 Internalization Theory2.3.1 The Issue of Transaction Costs2.3.2 Emergence of Multinational Enterprises2.3.3 Review of Internalization TheoryChapter review questions2.4 The E. P. R. G. Model by PerlmutterConceptual Weaknesses2.5 The Eclectic Paradigm2.5.1 Advantage Categories2.5.2 Market Entry Strategy According to Advantage Categories2.5.3 Review of the Eclectic ParadigmChapter review questions2.6 The Uppsala Model of Internationalization2.6.1 Incremental Market Entry Through Accumulated Knowledge2.6.2 Review of the Uppsala modelChapter review questions2.7 Network Theory of Internationalization2.7.1 Inter-Organizational RelationshipsChapter review questions2.7.2 Interpersonal Relationships ApproachChapter review questions2.8 Summary of Internationalization Theories
3 Market Entry Strategies
3.1 About Strategy and Internationalization3.2 Foreign Market Entry Strategies3.2.1 Contractual Modes of Market Entry3.2.2 Cooperative Modes of Market Entry3.2.3 Hierarchical Modes of Market Entry (Foreign Direct Investment)3.3 Decision Determinants of an International Market Entry3.3.1 Entry Rapidity and Proximity to the Market3.3.2 Degree of Hierarchical Control and Financial Risk3.3.3 A Two-Step Decision Process Approach Towards an International Market EntryChapter review questions and tasks
4 Case Studies
4.1 The Case Study of Sony4.1.1 Company Origins (The Period from 1945 until the 1980s)4.1.2 Diversification Towards Movie and Entertainment4.1.3 Loss of Core Competencies in Electronics4.1.4 Access to Screen Technology Through Joint Venture Networks4.1.5 Market Entry Strategies for Europe as Part of a Global Value Chain4.1.6 Entrepreneurship and Firm Culture4.1.7 Promising Business During the Recent Years – How About the Future?Chapter review questions4.2 What Exactly is Meant by Panasonic’s ‘Core Business’?4.2.1 Company Background4.2.2 The Market at the Beginning of the 21st Century4.2.3 New Businesses Introduced, Other Businesses DisappearChapter review questions4.3 Environmental Analysis in Business Practice: Strong in Technological Forecasting but Poor in Marketing Implementation4.4 The Phenomenon of Disruptive Technologies Applied in the Automotive Industry: The Case of Tesla Inc.4.4.1 Disruptive Technologies4.4.2 Mission and Vision4.4.3 Vertical Integration4.4.4 Opportunities and Challenges for an Industry Newcomer4.4.5 And the Future (is Bright)?Case study review questions4.5 Delivery Hero: Instant Internationalization Through Digitalization4.5.1 Launching a New Business Concept and the Role of the Founding Entrepreneur4.5.2 Digital Technologies and International Expansion4.5.3 Firm Organization and CultureCase study review questions4.6 The Case Study of Samsung4.6.1 Samsung Management Philosophy – History and Today4.6.2 Conglomerate Diversification of Samsung Group4.6.3 The Strategy of Vertical Integration of Samsung Electronics4.6.4 International Business ExpansionChapter review questions4.7 Contract Manufacturing: The Case Study of FoxconnChapter review questions4.8 The Case Study of LG Electronics4.8.1 About the Firm4.8.2 The Foundation of the First International Joint Venture Between LG Electronics and Philips Named LG.PhilipsLCD4.8.3 Philips Reduces its Stake in LG.PhilipsLCD and Says Good-Bye4.8.4 The Foundation of the Second International Joint Venture Between LG Electronics and Philips Named LG.Philips Displays – This Time Everything Will be Better ?!4.8.5 LG.Philips Displays Gets a New Name4.8.6 What Happened Next to the International Joint Venture Terminations?4.8.7 And the Future?Chapter review questions
Subject Index

Overview

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

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