May 2020
Intermediate to advanced
191 pages
5h 4m
Chinese
Overview
用户体验不是在屏幕上发生的，而是在用户的脑海中发生的。体验是多维度的、多感官的。本书可以帮助你发掘有关顾客的关键洞察，让你打造拥有卓越体验的产品与服务。
企业领导人、营销专家、产品经理和设计师可以从本书学到大脑不同区域的认知过程是如何构成我们眼中的“一次体验”的。John Whalen向你展示了团队中的任何人都可以进行“情境访谈”，以获得洞察。你还可以学到如何将这些知识加以应用，为顾客设计优秀的体验。
- 学习用户体验的“六元思维”，以及其中的每个元素如何构成了整体的“单一体验”。
- 了解如何让你的团队无须任何心理学的专业训练，就能发掘顾客有意识与潜意识认知过程的关键洞察。
- 学习如何快速应用你所学的知识，去改进你的产品和服务。
- 探索实际示例，了解财富100强公司如何运用这个体系去构建非凡体验。
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