April 2019
Intermediate to advanced
274 pages
5h 50m
Spanish
book
Conseguir el SÍ (y evitar el NO) en 5': 11 formas de influir en el subconsciente de tu cliente y asegurar la venta
by Jordi Villar Lleonart
Overview
El éxito de los vendedores depende de su conocimiento de los procesos automáticos de toma de decisiones y de su capacidad para influir en ellos. La venta depende del filtro que el cliente utilice para juzgar al vendedor y a su producto.
En este libro aprenderás cómo funciona el cerebro de los clientes a la hora de tomar decisiones, es decir, qué hace que un cliente tome una decisión u otra, y por qué a veces confía más en un vendedor que en otro; y qué decir, cómo y cuándo para condicionar esos automatismos mentales a tu favor y aumentar significativamente tus probabilidades de conseguir un sí.
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