January 2025
Beginner to intermediate
420 pages
16h 52m
English
Overview
Entrepreneurship Development and Small Business Enterprises, 4e serves as a practical guide for successfully launching and growing a business venture in India. The text follows a learner-centric approach, featuring inspirational stories and relatable examples from the Indian entrepreneurial landscape. Through hands-on activities and projects, readers gain valuable experiential learning and research opportunities. Aligned with NEP 2020, this edition is specifically designed for students and instructors of business schools and engineering colleges to make the venture creation process more exciting.
Enhanced Coverage: Offers in-depth examples and cases from both the manufacturing and service sectors, showcasing Indian and global enterprises
New Case Studies: 14 end-of-chapter case studies highlighting current entrepreneurial practices across diverse sectors
Hands-On Learning: New end-of-chapter exercises for experiential learning and application of theory to real-world scenarios
Practical Business Planning Tools: Guidance on crafting an Elevator Pitch, plus templates for business plans and Detailed Project Reports (DPR) to guide funding proposals
Comprehensive Supplement Package: Includes an Instructor’s Manual and PowerPoint lecture slides for effective teaching support
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