10 Principles of Modern Marketing

Book description

Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.

Product information

  • Title: 10 Principles of Modern Marketing
  • Author(s): Ann Lewnes, Kevin Lane Keller
  • Release date: April 2019
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT60431