Book description
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.
Table of contents
- Cover
- Copyright
- Contents
-
10 Principles of Modern Marketing
- Technology Is Just the First Step
- Experience Is the New Brand
- A New Type of Customer Relationship Prevails
- Connect With Customers Online and Offline
- Value Creation, Communication, and Delivery Still Rule
- Data and Testing Are the New Lifeblood
- Creativity Remains King
- Don’t Try to Do It Alone
- Have a Bigger Purpose: Do Good
- Marketing Leadership Has Changed
Product information
- Title: 10 Principles of Modern Marketing
- Author(s):
- Release date: April 2019
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT60431
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