PREFACE
Most successful organizations practice strategic planning. These organizations benefit not only from having a plan, but also from the planning process itself. The plan is the road map to success, and the planning process unites organizational leadership and enhances the communicating of critical company information. Today's volatile marketplace demands that employees, work groups, and organizations have a clear understanding of their roles, the products and services they offer, and the processes they use to navigate the continually changing waters they sail. A strategic plan that is directly related to group and individual planning provides an opportunity to create an outcome-based organization culture.
In the face of rapid change, ...
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