O'Reilly logo

10 Steps to Successful Strategic Planning by Teri Lund, Susan Barksdale

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

STEP FIVE

Stating Mission, Vision, and Values

OVERVIEW

Defining mission, vision, and values

Creating a mission statement and objectives

Writing a clear vision statement

Stating the organization's values and desired behaviors

When a marketing professor interviewed various successful chief executive officers, he asked them what they saw as the most valuable underused asset in business. Their first response was human resources; the second was the mission statement. In further discussions, the CEOs talked about how most organizations write a mission statement and then use it only occasionally in new employee orientations, sales meetings, and the like. All too often it is seen as “just a statement about the organization.” We believe, instead, that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required