STEP SEVEN
Designing and Validating Tactics
OVERVIEW
Identifying business outcomes and measures for tactics
Validating chosen tactics
Creating the tactical plan
Assigning executive accountability
An important part of the strategic plan is choosing the tactics. Tactics are activities you select as the appropriate means to gain the desired business results, and they are the meat of the strategic plan. A tactical plan is the documented, detailed approach for achieving those results.
In most organizations, the strategic plan has a mission and objectives that can exist without change for as long as two or three years, but tactics evolve and mature during that time. When it comes to tactics, the strategic plan should be seen as an evolving and ...
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