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10 Steps to Successful Business Writing by Jack E. Appleman

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STEP ONE

Understand the Demand for Good Writing

Poor writing yields poor results

Why don’t we like to write?

Effective writing can be learned

Good writing pays off

Today, business moves at such lightning speed that writers at every level need to deliver information instantly and accurately to a wide array of tough audiences. Top executives demand that your documents get to the bottom line immediately. Prospective clients need your proposal to explain precisely what separates  your firm from competitors. And rank-and-file employees need written communication with clear direction and explicit instructions.

 

Poor Writing Yields Poor Results

With the electronic tools at our disposal today—computers, wireless PDAs, and mobile Internet-linked ...

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