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10 Steps to Successful Business Writing by Jack E. Appleman

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STEP TWO

Know Where You’re Taking Your Readers

Use questions to help you identify your message

Jump-start your writing with a quick conversation, outlining, and free-writing

Use a structured, stepby- step process for planning the document

Novelists, scriptwriters, and poets aren’t the only ones who face writer’s block. We business writers sometimes struggle to figure out what we’re going to say and how we’re going to say it. If you have a get-started system that works for you, feel free to skip this section. But if you spend too much time staring at a blank page or screen, check out the strategies below.

 

Start with a Few Simple Questions

Begin with what you know. Answer these questions to define your message:

  1. What is the situation/problem/issue ...

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