Compete for attention by getting right to the point
Enliven text with active verbs and compelling language
Direct your message to your readers’ trigger points
We’re always vying for readers’ attention and pushing our ideas to be read in a business environment where employees at all levels are inundated with information. On a typical business day, the average worker is exposed to more than 3,000 marketing messages. These include newspaper ads, radio/TV commercials, billboards, transit ads, emails promoting business services, office posters pushing company activities, intranet ads, and much more.
Communication theorists call this information overload, a term I first heard as a college student in the ...