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10 Steps to Successful Business Writing by Jack E. Appleman

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STEP FIVE

Write with Rhythm to Hold Your Readers

Develop a feel for the rhythm of your words

Enhance flow by varying sentence openers, structure, and length

Use transitions to unify thoughts

Separate items with numbers or bullets

Like music, dance, and poetry, written words have a rhythm. We prefer songs with a pleasing beat and we prefer text with a pleasing rhythm. The right combination of words and sentences makes your text easier and far more enjoyable to read—and helps keep readers focused on your message.

 

Make Your Sentences Flow Rhythmically

To write with rhythm, create an easy-to-follow pattern from start to finish. That means beginning your sentences in different ways, varying their structure and length, making the components ...

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