STEP ONE
Know Your Audience and Purpose: The Five Ws and More
OVERVIEW
Asking the right questions to identify your purpose
Determining the type of presentation
Preparing your elevator speech
Just as journalists need to know the five Ws—who, what, where, when, and why—prior to writing a story, you also need to know these same five Ws when planning to create or deliver a presentation.
Presentations may appear on your to-do list in a variety of ways. For example, perhaps you have been asked to present on a topic that requires you to do some research on the topic you will be presenting. At other times, you may be involuntarily scheduled to deliver a stellar presentation at a conference or to the board of directors. No matter which situation ...
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