Appendix B

The Survey

January 14, 2009 Company CEO Address City, State Zip


Dear CEO:

There’s no getting around it. As a top executive, investment is part of your job, especially investing in employees’ professional growth and development. For today’s organizations, some with more than $1 billion budgets for formal learning and development, executives are almost always faced with the mystery of the value received from that investment. But for some, measuring the success, including the return on investment, of learning and development ...

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