STEP THREE

Form Great Relationships

OVERVIEW

  • Explore the concept of reciprocity
  • Build the groundwork for reciprocity
  • Demonstrate reciprocity to improve service
  • Smile, listen, and be friendly!

So far, you have explored your personal reasons for wanting to be in the field you have chosen. You also know some of the universal expectations of customers, and you have thought about what your own customers need. The next step in the continuous learning process is to identify concepts about relationships that will help you please customers from the start.

The popular relationship book Men Are from Mars, Women Are from Venus sold more than 30 million copies. Most people are familiar with the behavioral advice given by TV host and author Phil McGraw, ...

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