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10 Steps to Successful Sales by Brian Lambert

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STEP TEN

Develop World-Class Competencies

OVERVIEW

  • Leverage competency
  • World-class sales professionalism
  • Foundational competencies
  • Create and close opportunities
  • Protect accounts

Think about any new job you've started. You were probably given basic objectives that you were expected to achieve or a vague description of the skills you needed—but without a clear definition of how you were going to be evaluated, how success would be measured, or even how to get started.

For example, as a new sales professional, you may be asked to

  • drive revenue
  • create and maintain successful client relationships
  • build trust and loyalty with every client interaction
  • capture more market share and competitive knowledge
  • execute the vision and strategy of the ...

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