Book description
Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your primer to understanding and implementing some of the most frequently used social networking systems. You'll now know their features and be able to demonstrate how some organizations have used social networking to connect with their customers. This brand-new title lets you select the best systems for your own business, develop and launch a social networking initiative that connects to key business drivers, and build success over time. An appendix provides a more detailed roadmap for custom building a social networking system that is unique to your organization.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Preface
- Acknowledgments
- Introduction
- Step One - Understand the Technology and Identify Business Benefits
- Step Two - Identify Sales, Brand, and Organizational Value
- Step Three - Choose the Right Technology
- Step Four - Tie Social Networking to Key Business Drivers
- Step Five - Get the Organization Engaged and Connected
- Step Six - Launch the Social Networking Initiative
- Step Seven - Build Success One Day at a Time
- Step Eight - Make It Personal—Get Customers to Love Your Business
- Step Nine - Connect Your Business to the World
- Step Ten - Keep Up with New Technologies and Thrive
- Conclusion
- Appendix - Selling Custom-Built Social Networking to Management
- References
- Index
- About the Author
Product information
- Title: 10 Steps to Successful Social Networking for Business
- Author(s):
- Release date: May 2010
- Publisher(s): Association for Talent Development
- ISBN: 9781562867177
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